Lexy von Keszycki

Cub Reporter

http://webpages.shepherd.edu/ECOLLI02/chewy-chocolate-chip-cookies.jpg

            Amid the ever rising luggage fees and heinous security lines, what beleaguered traveler doesn’t want a fresh baked cookie? Well, Double Tree hotels and Midwest Airlines both honor their commitment to pleasing their customers, with free chocolate chip cookies.

            Both companies mix and freeze the dough off site, but bake the cookies in little ovens behind the front desk or in the front of the aircraft, respectively.

            What the companies lose in providing these cookies for free, they gain in customer satisfaction and loyalty.

            In a survey, 9 out of 14 Langley students would be more likely to stay at a hotel if that hotel gave away free cookies.

            Customers often associate places with experiences; good customer service leads to consistent customer faithfulness to the company.

            When it comes to your travels over Spring Break or summer vacation, I hope you stumble upon some unexpected kindness, such as a courteous cookie on the house.